I first was inspired by TimothyAdamDesigns and his newsletter. He always has so many great tips and links. His e-mail I get is just text and links, so I wanted a little more color and pizzaz to mine since I am artsy and funky anyways.
I went to the Etsy forums and looked up a thread started by etsian, thecyclingartist, about newsletters and mailing lists. I hate using the word mailing list because it sounds like spam and ads. This is not want I want to see or read all the time if I am being picky about which newsletters I am signing up for.
In this thread, I founds two great sites to create a newsletter. Mad Mimi was the first mentioned. While it looks very cool and there were good reviews about it, I wanted something free to start off with to make sure I would stick with a newsletter and learn how to reach my audience. Their site starts off at $8 a month for the same amount of contacts I could have at Mail Chimp, which is the site I am using.
I have found Mail Chimp to be pretty easy to use once I poked around for an hour or two and sent myself a test newsletter. I am able to link my twitter and allow readers to share the newsletter via Facebook and other social networking sites! Now I am ready to send out my first newsletter, which will be bi-monthly and focus on featured artists, Etsy news, tips, and deals!
If you are choosing to create a newsletter or mailing list, there are a few rules and laws you must follow and can be found at the FTC site for the CanSpam Act Laws. Please take a look at these and make sure your newsletters follow the few, but simple laws.
I will be updating this post as I learn more about newsletters and read comments and suggestions from you!
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